{"id":2153,"date":"2020-11-03T12:11:14","date_gmt":"2020-11-03T11:11:14","guid":{"rendered":"https:\/\/verbalang.com\/limportanza-della-localizzazione-linguistica\/"},"modified":"2020-11-05T15:35:32","modified_gmt":"2020-11-05T14:35:32","slug":"limportanza-della-localizzazione-linguistica","status":"publish","type":"post","link":"https:\/\/www.verbalang.com\/fr\/limportanza-della-localizzazione-linguistica\/","title":{"rendered":"L’importance de la localisation linguistique"},"content":{"rendered":"

Sur le march\u00e9 de la traduction<\/strong>, la localisation n’est plus une option mais une n\u00e9cessit\u00e9 et une strat\u00e9gie de marketing. Qu’est-ce que la localisation linguistique<\/strong> ? La localisation est l’ensemble des m\u00e9thodes qui permettent de communiquer correctement un message \u00e0 travers diff\u00e9rentes langues et cultures. La localisation accompagne et inclut la traduction proprement dite, en l’orientant vers les croyances, les coutumes et les valeurs du pays cible.<\/p>\n

LES RISQUES D’UNE TRADUCTION MAL LOCALIS\u00c9E<\/strong>
\nLes filles en robe courte comme on le voit assez souvent dans les publicit\u00e9s occidentales, par exemple, feraient l\u2019objet d\u2019un scandale dans les pays \u00e0 fort caract\u00e8re religieux. Il est donc primordial de localiser le contenu d\u2019une entreprise ou tout produit afin de l\u2019adapter au public cible o\u00f9 il sera consomm\u00e9, faute de quoi il risque simplement d\u2019\u00eatre coup\u00e9 du march\u00e9 ou imm\u00e9diatement censur\u00e9.
\nToutefois, il ne suffit pas de localiser une traduction, il faut \u00e9galement faire attention \u00e0 ne pas mal la localiser<\/strong> ! Ce fut le cas de la c\u00e9l\u00e8bre marque am\u00e9ricaine de restauration rapide KFC<\/strong>. \u00c0 son arriv\u00e9e en Chine, son slogan \u00ab finger lickin’ good \u00bb (c\u2019est-\u00e0-dire \u00ab\u00a0Bon \u00e0 s\u2019en l\u00e9cher les doigts\u00a0 \u00bb avait \u00e9t\u00e9 mal traduit en chinois par \u00ab mangez vos doigts \u00bb<\/em>. Un autre exemple est celui de la brasserie Coors dans le Colorado<\/strong> qui, lorsqu’elle exportait ses produits au Mexique, a traduit son slogan \u00ab turn it loose \u00bb<\/em> (litt\u00e9ralement \u00ab d\u00e9tacher \u00bb ou \u00ab l\u00e2cher prise \u00bb) trop litt\u00e9ralement et mal adapt\u00e9, \u00e0 tel point qu’il est devenu \u00ab souffrez de diarrh\u00e9e \u00bb<\/em>.<\/p>\n

COMPRENDRE POUR \u00caTRE COMPRIS<\/strong>
\nPour \u00eatre compris et appr\u00e9ci\u00e9 par le client, il est n\u00e9cessaire de s’adapter non seulement \u00e0 ses besoins, mais aussi \u00e0 sa culture<\/strong> et \u00e0 son pays d’origine<\/strong>. La localisation est donc essentielle pour briser toutes barri\u00e8res linguistiques et p\u00e9n\u00e9trer dans le march\u00e9 local du client.
\nLe fait de comprendre et d’\u00eatre compris par le client contribue \u00e9galement \u00e0 \u00e9tablir une relation de confiance et d’estime<\/strong>. Votre client sera ainsi heureux de continuer \u00e0 travailler avec vous et de dire du bien de votre entreprise ou de votre produit. R\u00e9viser et affiner les traductions, les slogans et les images en fonction du pays cible garantira que le produit concern\u00e9 ne soit jamais offensant ou ridicule. Au contraire, ce travail vous permettra de mettre en valeur vos comp\u00e9tences en communication et en marketing<\/strong>, en vous d\u00e9marquant de vos concurrents.<\/p>\n

De nos jours, une bonne localisation linguistique est caract\u00e9ris\u00e9e par une grande adaptabilit\u00e9, un s\u00e9rieux et du respect et elle vous aidera certainement \u00e0 gagner en valeur aux yeux de vos clients. En outre, il est toujours important de compter sur des mains expertes pour \u00e9viter de commettre des erreurs grossi\u00e8res qui pourraient vous co\u00fbter cher.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sur le march\u00e9 de la traduction, la localisation n’est plus une option mais une n\u00e9cessit\u00e9 et une strat\u00e9gie de marketing. Qu’est-ce que la localisation linguistique ? La localisation est l’ensemble des m\u00e9thodes qui permettent de communiquer correctement un message \u00e0 travers diff\u00e9rentes langues et cultures. La localisation accompagne et inclut…<\/p>\n","protected":false},"author":1,"featured_media":2143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[52,53],"tags":[],"class_list":["post-2153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione-internazionale-fr","category-traduzione-fr"],"yoast_head":"\nL\u2019importanza della localizzazione linguistica | Blog | Verbalang<\/title>\n<meta name=\"description\" content=\"Cos\u2019\u00e8 la localizzazione linguistica? 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